The Sign Store 

Project Evaluation

Issueed – 01.22.2017

Valid to: 02.28.2017

Statement of Confidentiality
Information, data and drawings embodied in this website proposal are strictly confidential and are supplied on the understanding that they will be held confidentially and not disclosed to third parties without the prior written consent of Thumbtack Marketing.

Passion is the key essential force that drives our success. It determines everything that we think and do!”

Scope of Services


Every business needs an effective web presence, whether purely virtual or a brick-and-mortar store. Thumbtack Marketing has successfully helped design and implement web sites and web applications for clients. Thumbtack Marketing proposes to provide The Sign Store with a full package of website design, configuration, training and maintenance services.

Scope of Work

For the initial phase of development (the online presence), Thumbtack Marketing will work with the client to create website design concepts and migrate content for The Sign Store. This initial phase will last 2 months.

  • Installation of WordPress and related tools
  • Custom designed theme to match client’s branding and design specification
  • WordPress training
  • Marketing and branding consultation related to the website

Thumbtack Marketing will install a content management solution to allow The Sign Store to easily update the website as needed. All necessary extensions for the content management system which are not open-source will be purchased by The Sign Store.

Design and consulting services will be provided on fixed rate basis in the amount written in Fees section. Services not listed in Fees section should be considered as additional and out of scope of this proposal.​​

Project Setup

To sell products and services offered by The Sign Store. Requirements for the project to begin will to have a hosting package in place for the website to be hosted upon launch of the website. The first thing you’ll need to do is sign up for hosting service with a dedicated ip address and an SSL certificate, if you do not already have one in place. The Sign Store has the option of adding on hosting through Thumbtack Marketing’s hosting partners.  

There will be some extensions that will required to be purchased prior to the website being developed. These plugins will enable The Sign Stores to process payments and orders online. These plugins will be listed below in the Project Description.

Site Map

Thumbtack Marketing will create a written outline of functionality and workflow. The sitemap describes in written format what kind of functions need to be present and how to categorise that information.


For this step in the process, any additional content you want to have in the site must be provided. Having final content will help us iron out any unknowns we might encounter in designing the flow of the website and presenting it to the user.


We’re sure we don’t have to tell you how important branding is in business and the branding of an website is an important part of:

  • ​Creating cohesiveness across digital media (print > web > mobile)
  • Helping visitors understand what The Sign Store will do for them.
  • How the services will help their business.
  • Communicating the quality of the product.

The key items we will consider in branding your website:​​

  • ​​How to work with your existing brand in promoting the website.
  • Working with existing artwork to determine the best execution for design in the website.


To complete the work outlined in the project scope, we’ll need approximately 7 weeks from beginning to end, depending on when we receive feedback at each milestone. Upon signing the proposal we are prepared to start work immediately.



Kick-off meeting and account set up


Specs and Sitemap


CMS Setup and Installation 

Front End Design and Development


2 – 3

Content Upload

4 – 5





Project Description

We will always keep you informed and empowered during the progression of the project. The following are the details of the project specifications that will be involved.

Project Management

Dedicated project manager to ensure everything is delivered on time and within budget.

Design and Development

Create a back office for your website on a WordPress platform. You will have ease of access to edit pages, products and posts with out interrupting the structure of the website. The website will contain payment processor for customers to pay for orders through online payment processor of your choice. Please note fees related to using the payment processor are separate then any charges from Thumbtack Marketing, and will be with the agreement from the processor.

The back office will have a easy to maintain drop in builder for pages with free access to builder instructional videos, located on the Thumbtack Marketing’s website. Thumbtack Marketing will include up to 5 pages to be designed on the new website with the submission of text content from the The Sign Store. 

Each page will include a sign-up form to request to be added to your mailing list. 

The entire website will meet current standards for Search Engine Optimization (SEO), and will be submitted to Google and other major search engines for cataloging upon completion of the project

Hosting and Security

Hosting is a yearly service. You have the options of developing on your existing hosting plan, or purchasing a hosting service from a 3rd party company or Thumbtack Marketing can arrange for hosting of your website on our providers servers. 

You are required to have a dedicated IP address and an SSL Certificate to be able to process payments, and transfer secure documents on your website. ​

(Please note our provider does not accept Trade Bank)


Core Budget

Basic WordPress Website Design

500 TradeBank Dollars

Ecommerce Extension with up to 25 products created 

500 TradeBank Dollars

Additional Plugins Budget

WooCommerce Extentions

First Data gateway for WooCommerce

$79 USD     *this is paid directly to the developer

WooCommerce Uploads

$59 USD      *this is paid directly to the developer

Additional Service List

Hosting and Security

Hosting Advantage Combo – $9.99 per month

  • Single Domain Linux Hosting (USA) (Unlimited Hosting Plan
  • Unlimited Email Account
  • Unlimited Disk Space
  • Unlimited Bandwidth
  • SSL Certificate (Positive SSL)

Single Domain Linux Hosting​​ – Unlimited Hosting – $7.99 per month

  • ​Unlimited Email Accounts
  • Unlimited Disk Space
  • Unlimited Bandwidth

Positive SSL Certificate – ​​$5 per month

  • ​One Sub-Domain
  • Trust logo
  • $10,000 WARRANTY
  • 128/256 BIT ENCRYPTION

On Going Maintenance

Blogger – $29.99 per month

This plan is for bloggers and entrepreneurs that are starting out with WordPress. This plan is for you when you are looking for a little help and “knock on wood” if something happens to your site, recovery will be fast and easy.

  • ​Annual Security Audit ​
  • Full Site backup and Weekly Database
  • Uptime Monitoring
  • Weekly WordPress core updates 
  • Discount on Add-on Hours 

Small Business- $49.99 per month

small businesses? With no IT support or lacking WordPress-specific experience? You don’t have the time or resources to worry about website maintenance, but you want to keep your site safe and up to date.

  • ​Semi- Annual Security Audit 
  • Monthly Full Site back up and Weekly Database 
  • Uptime Monitoring 
  • Weekly WordPress core updates
  • Discount on Add-on Hours 
  • Broken Links Checker
  • 5 – 15 min site or content updates or edits 

Business – ​​$99 per month

Established businesses who rely on their Wordpress site as an income generator. You want professional WordPress support available to handle small problems as they arise, and you’re proactive about protecting your site.

  • Semi- Annual Security Audit 
  • Monthly Full Site back up and Weekly Database 
  • Uptime Monitoring 
  • Weekly WordPress core updates 
  • Discount on Add-on Hours 
  • Broken Links Checker
  • 20 – 15 min site or content updates or edits 
  • SPAM and comment clean up daily 
  • Quarterly SEO Report  

Anovia Payment Processing

A Complete Credit Card Processing Solution

  • They guarantee to meet or beat your current rates, or they will give you a $100 gift card for your time
    • Just send us a current merchant statement using the Get Started form and they will follow-up in a few days with our potential cost savings
  • Allows you to process all payment types: Credit, Debit, Gift Card, e-checks & e-commerce

Social Media Marketing

Bottom line: Every business is different. We understand that, even if in the same industry, every business has different goals with different people managing them. With that said, there’s no place in Social Media for “cookie-cutter” solutions to these problems. What’s needed is a thorough understanding of each business, how it works, where it is and where it needs to go.

That’s why the team at Thumbtack Marketing create a tailored Social Media Strategy for each and every business we speak to. You see, Social Media is not just limited to Facebook and Twitter. On top of that, there are too many ways to market yourself even on Facebook alone to mention here! With that in mind, after fully understanding what you want to achieve by your Social Media Marketing, we’ll create a strategic plan to assist you in getting what you want.​