Logos, Vehicles and Signage
A good logo becomes the face of your business, and it should be seen. You have a geographic market that you want your image to reach, what better way then place it on your work truck. This way your image is seen at every job site you visit, and location you pick up supplies. This will help differentiate you and your team from the general contractor that hired you. Of course, having your logo on display you should also have clear standards of conduct for any employee who drives that vehicle.
Are lawn signs right for your business? Placing lawn signs out is adding your logo to you work as you are working on the job site, but what about after? Ask your customers if you can leave a sign behind to advertise the work completed. This will allow others in the neighbourhood that admire your work to know who to contact when they are keeping up with the Jones. Keep in to consideration when leaving a sign,
- Needs of interest
- Newer subdivision
- pools, landscaping, fencing
- Older subdivision
- painting, roofing, renovations
- High traffic areas
- Disturbance or removal of your sign
- Timing and season
- Demographics of the area
Make sure that when adding a yard sign to keep within municipal by-laws.