Many people look at Facebook as a convenient place to update their day to day doings and business information. Some interesting facts you should know about the demographics in which your posts are reaching and have the potential to reach

  • 30 million businesses now have a Fan Page.
  • 19 million businesses have optimized their Facebook Fan Page for mobile.
  • Businesses are paying 122% more per ad unit on Facebook than they did just a year ago.
  • 1.5 million businesses now spend money on Facebook ads.
  • 399 million users only use Facebook on mobile each month.
  • 829 million people use Facebook on a daily basis, an increase from 802 million last quarter.
  • 1.32 billion people sign in, at least once each month, an increase from 1.28 billion last quarter.
  • 63% of Facebook users engage on a daily basis.
  • There has been an increase from 1.01 billion mobile device users to 1.07 billion in the last quarter.
  • The average Facebook user spends 40 minutes a day on the platform.
  • 12b messages are sent per day through Facebook.
  • Facebook messenger is used by 250 million people each month.
  • Instagram is used by 200 million people each month.
  • Businesses spent $2.66 billion on advertising, an increase from $2.27 billion last quarter.
  • Mobile advertising revenue represented 62% of advertising revenue during the second quarter of 2014, a 41% increase year over year.
  • Facebook users bought $234 million dollars worth of virtual goods and gifts on Facebook over the last quarter.
  • engagement topped 1 billion during the world cup.
  • Twice as many people now watch videos on Facebook in their feed compared to just six months ago.
  • The majority ($1.175B) of Facebook’s revenue comes from US and Canada with Europe in a close second at $757 million.
  • Facebook made an average of $6.44 from US and Canadian users in Q2 compared to $.86 from the rest of the world (total revenue divided by total user base).
  • Facebook made $1.39 billion in net income during the second quarter of 2014.
  • People search 1 billion times per day on Facebook.
  • 80% of the top apps on iOS and Android use Facebook Login.